Archive for October, 2007

Oct 30 2007

California Clean Tech Open Awards

Published by Kathleen Gilligan under Events of Note

I had the opportunity to volunteer this year with the California Clean Tech Open, a business plan competition in which fledgling cleantech businesses in six categories compete for a total of $600K in awards. The competition’s goal is to provide the winners in each category with the necessary support to get their idea from concept [...]

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Oct 29 2007

SolarCity’s Clever Marketing

In August and September of this year, full-page ads appeared in my town’s local newspaper, the Los Altos Town Crier. “Brilliant!” I thought, after glancing through the ad. The headline was targeted specifically at Los Altos and Los Altos Hills residents and contained a simple call to action: “Act Now and Save 15-20% on a [...]

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Oct 29 2007

Cleantech Sales and Marketing

Published by Karen "KJ" Janowski under Announcement

If you are an entrepreneur, executive, investor or service provider involved in the cleantech industry, this blog will be of interest to you. We define cleantech as technology that enables or facilitates efficient use, re-use, recycling or conservation of natural resources. The authors of the blog, Kathleen Gilligan and Karen “KJ” Janowski, have lived and [...]

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