Oct
30
2007
I had the opportunity to volunteer this year with the California Clean Tech Open, a business plan competition in which fledgling cleantech businesses in six categories compete for a total of $600K in awards. The competition’s goal is to provide the winners in each category with the necessary support to get their idea from concept [...]
Tags: businesses going green, california clean tech open, cleantech, green opportunities
Oct
29
2007
In August and September of this year, full-page ads appeared in my town’s local newspaper, the Los Altos Town Crier. “Brilliant!” I thought, after glancing through the ad. The headline was targeted specifically at Los Altos and Los Altos Hills residents and contained a simple call to action: “Act Now and Save 15-20% on a [...]
Tags: clean technology, go to market strategy, Green Marketing, green opportunities
Oct
29
2007
If you are an entrepreneur, executive, investor or service provider involved in the cleantech industry, this blog will be of interest to you. We define cleantech as technology that enables or facilitates efficient use, re-use, recycling or conservation of natural resources. The authors of the blog, Kathleen Gilligan and Karen “KJ” Janowski, have lived and [...]
Tags: clean technology sales, go to market strategy, marketing clean technology