Jan 25 2008
In the debut issue of HBR Green (from Harvard Business School), Steve Bishop of design firm IDEO wrote an article entitled “Don’t Bother with the Green Consumer”. This is a catchy and provocative headline that obscures the real issue. I believe there is a “green consumer” market – i.e. consumers who prioritize sustainability above other [...]
Jan 17 2008
In many industries, some of the most promising opportunities are niche markets – requiring specialized products or services that are outside the mainstream. GreenDisk, a provider of nationwide* electronics recycling services, is an interesting example of a “green-focused” company successfully addressing a niche opportunity. While GreenDisk offers a range of electronics recycling services, the company’s [...]
Jan 10 2008
KJ and I recently had the opportunity to chat with Erik Blachford, the CEO of Terrapass. I think Terrapass is a fascinating business, in part, because it’s a for-profit enterprise, with a goal of being self-sustaining, rather than relying on donations. It’s a carbon-offset company, whose core value is helping people who want to take [...]