In a free market system, the profit motive is considered to be the main reason why businesses exist. The concept is that everything a company does, now and into the future, is aimed at the ultimate goal of earning a profit. Even apparently altruistic corporate social responsibility initiatives have the ultimate goal of ensuring the [...]

Tags: business benefits of going green, environmental reporting, tracking emissions

Going green doesn’t happen all at once. It’s a continuum. Every business, like every person, can do something that conserves, recycles, saves, and re-uses. How does a company create sustainability in their organization? First, assess what’s going on, to identify areas for improvement. Start small, with a recycling program, or by creating employee incentives and [...]

Tags: businesses going green, corporate sustainability, green opportunities, sustainability consulting

I saw the first episode of the new series called “Startup Junkies” a couple of weeks ago. It’s a reality/documentary show that details the lifecycle of a startup company, in this case a company called Earth Class Mail. Two cool ideas converge here— the series itself, which for those of us addicted to entrepreneurial ideas [...]

Tags: businesses going green, green opportunity, how going green saves money