Graphics processor company, nVidia, has a corporate culture that prizes employee participation in generating ideas for new products and processes. The company also places a high value on cost-consciousness. nVidia’s sustainability programs reflect these cultural norms and that is fundamental to their success. Other tacit principles that guide the nVidia “Visualize Green” program are: leveraging [...]

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Are you launching clean technology products or services, entering new markets or pushing to achieve aggressive revenue goals? EcoStrategy Group can make it happen. We provide marketing and sales leadership, direction and clear deliverables. You get business results.

Are you missing out on the revenue and cost saving opportunities of “going green?” Is your business or reputation at risk because of inaction while competitors tout their green advantage? In the midst of all the “buzz,” it can be unclear which issues deserve your attention and which are merely distractions. EcoStrategy Group can help [...]

While some businesses have embraced triple bottom line thinking — in short, a focus on profits, people and planet — most have not. Most companies are driven primarily by profits or market capitalization (stock price). So, if you don’t have a triple bottom line philosophy, why should you bother thinking about the environmental sustainability of [...]

Tags: benefits of going green, business benefits of going green, businesses going green, corporate sustainability, LinkedIn