I attended yesterday’s virtual press conference announcing the debut of the monthly Green Confidence Index (GCI). It’s a very clever idea, developed by reputable research company, EarthSense, and its Chief Research Officer, Amy Hebard. Most business execs are familiar with the often cited Consumer Confidence Index, a component of the leading economic indicators from the [...]

Tags: corporate sustainability, Green Marketing, LinkedIn

Results of a poll released today by BSR.org show that climate change tops the list of priorities for CSR (corporate social responsibility) executives. 41% of executives polled at this week’s BSR conference in San Francisco rated climate change a “5″ in priority on a scale of 1 to 5. Other sustainability issues that topped the [...]

Tags: corporate sustainability, LinkedIn, sustainability