Jun 03 2010
Control Over Your Sustainability Messages
Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues. We can think of these along a spectrum. Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where there’s a greater degree of control.
On the far right of this diagram, you can see that, among the methods over which you have the greatest control, is REPORTS. Add this to the list of reasons for reporting cataloged in my post on Why Report!
