Failure to Quantify Performance If you want your sustainability communications to be credible, quantify as much as possible.  This means you should try to quantify your targets as well as your performance.  How much was emitted, consumed or sent to landfill?  How much was recycled or restored?  How do you expect this to change in [...]

Tags: corporate sustainability, environmental reporting, LinkedIn, Sustainable Business

We’ve identified the six biggest blunders companies make in communicating their environmental sustainability efforts and impacts – in other words how they “step on the hoe” in talking about how green they are.  The first and most egregious of these blunders is a lack of substance to back up claims. A study conducted in April [...]

Tags: business benefits of going green, corporate sustainability, environmental reporting, Green Marketing, sustainability, Sustainability Communications, sustainability strategy, Sustainable Business