Jun 01 2011
Green jobs. Green careers. What do these terms really mean, and where are the green jobs? I Googled the terms and turned up all kinds of interesting things—links to job websites, articles on the ARRA stimulus package, training programs, and job postings in renewable energy, cleantech, and sustainability. We thought it would be interesting to explore this [...]
Feb 02 2011
At the State of Green Businesss Forum today, I was inspired by the enthusiasm and accomplishments of Alexis Ringwald, currently of Serious Materials, but also a real business citizen of the world. There were two excellent riffs on the themes of recycling and reuse, by Lisa Gansky and Rupesh Shah, and more from Rupesh on [...]
Jan 12 2010
It’s 2010! As we leave the decade of the “oughts” behind, we wanted to take a look back at some of the trends we’ve seen emerge in sustainability. The emphasis on sustainable business has intensified during this time as the changes in our climate have left an indelible mark. Here are some of the notable [...]
Oct 28 2009
I attended yesterday’s virtual press conference announcing the debut of the monthly Green Confidence Index (GCI). It’s a very clever idea, developed by reputable research company, EarthSense, and its Chief Research Officer, Amy Hebard. Most business execs are familiar with the often cited Consumer Confidence Index, a component of the leading economic indicators from the [...]
Feb 12 2009
Last week I had the opportunity to be a member of the faculty for the Practising Law Institute’s “Green Technology Law and Business 2009” conference in New York City. Following are some of the highlights of the day: Carbon is the new buzzword. Presentations on carbon made the quiet audience lively, whether it was about [...]
Jan 25 2008
In the debut issue of HBR Green (from Harvard Business School), Steve Bishop of design firm IDEO wrote an article entitled “Don’t Bother with the Green Consumer”. This is a catchy and provocative headline that obscures the real issue. I believe there is a “green consumer” market – i.e. consumers who prioritize sustainability above other [...]
Jan 17 2008
In many industries, some of the most promising opportunities are niche markets – requiring specialized products or services that are outside the mainstream. GreenDisk, a provider of nationwide* electronics recycling services, is an interesting example of a “green-focused” company successfully addressing a niche opportunity. While GreenDisk offers a range of electronics recycling services, the company’s [...]