Oct 23 2009
Results of a poll released today by BSR.org show that climate change tops the list of priorities for CSR (corporate social responsibility) executives. 41% of executives polled at this week’s BSR conference in San Francisco rated climate change a “5″ in priority on a scale of 1 to 5. Other sustainability issues that topped the [...]
May 01 2009
In our consulting practice, we define a company’s market traction by its ability to get paying customers who love their product and recommend it to others. Arriving at this place means a company has done a lot of things right: They’ve defined their target market clearly and identified their ideal customer, thus providing a focal [...]
Jan 23 2009
The majority of new products fail. Statistics on the exact percentage that fail may be a matter of some debate. Still, most product innovators and academics would agree that more than half of new products fail to meet their financial goals in the marketplace. Why? EcoStrategy Group has compiled a list of the top 10 [...]
Dec 06 2007
Now we really get into the “art vs science” —but don’t believe this for a minute. Forecasting is one area where math applied does give you some real data to match against the revenue plan. First, put a scoring system in place so that every possible deal has an objective frame. Match it to your [...]
Dec 03 2007
“How can we plan for revenue?—we don’t have a track record!” What are best practices for revenue planning for a company that is just starting out, or bringing a new product to a market? It is challenging to predict how much you’ll sell, but it’s data that a company really needs in order to plan [...]