Nov 02 2010
On October 28, 2010, we collaborated with the Whitman Strategy Group to present a webinar about the benefits of proactively engaging with environmental regulators. The speaker was Governor Christine Todd Whitman, president of the Whitman Strategy Group. Gov. Whitman served as Administrator of the Environmental Protection Agency from 2001-2003 and was a two-term governor of [...]
Sep 27 2010
This morning, P&G announced its broad-sweeping long-term vision for sustainability. It’s refreshing to see a large, public company follow the lead of industry pioneers like privately held Interface and attempt to take a very long-term view. CEO, Bob McDonald, outlined the company’s vision to ultimately get to 100% renewable energy, zero waste, 100% recycled materials [...]
Jul 15 2010
Failure to Quantify Performance If you want your sustainability communications to be credible, quantify as much as possible. This means you should try to quantify your targets as well as your performance. How much was emitted, consumed or sent to landfill? How much was recycled or restored? How do you expect this to change in [...]
Jun 03 2010
Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues. We can think of these along a spectrum. Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where [...]
Apr 29 2010
In the U.S., corporate reporting on environmental sustainability is not yet mandatory. Despite this, a lot of successful companies make a significant effort to inform stakeholders about their environmental efforts. Some respond to questionnaires from the Carbon Disclosure Project and other socially responsible investing organizations. Others use the Global Reporting Initiative framework for reporting. Still [...]
Apr 28 2010
EcoStrategy Group announces the availability of its report, “Trends in Sustainability Reporting: A Close-Up Look at Bay Area Companies.” The report, available free-of-charge upon request, rates the environmental sustainability communications of the largest 200 companies in the San Francisco Bay Area. It includes an analysis of what constitutes good reporting as well as a summary [...]
Feb 05 2010
At yesterday’s State of Green Business 2010 Forum presented by GreenBiz, Microsoft Chief Environmental Strategist, Rob Bernard, acknowledged that the company is working with the Carbon Disclosure Project (CDP), SAP and Accenture on a new tool. The tool, expected to go “live” in about a week, will streamline carbon reporting to the CDP and allow [...]