Oct 28 2009
I attended yesterday’s virtual press conference announcing the debut of the monthly Green Confidence Index (GCI). It’s a very clever idea, developed by reputable research company, EarthSense, and its Chief Research Officer, Amy Hebard. Most business execs are familiar with the often cited Consumer Confidence Index, a component of the leading economic indicators from the [...]
Oct 23 2009
Results of a poll released today by BSR.org show that climate change tops the list of priorities for CSR (corporate social responsibility) executives. 41% of executives polled at this week’s BSR conference in San Francisco rated climate change a “5″ in priority on a scale of 1 to 5. Other sustainability issues that topped the [...]
Jan 23 2009
The majority of new products fail. Statistics on the exact percentage that fail may be a matter of some debate. Still, most product innovators and academics would agree that more than half of new products fail to meet their financial goals in the marketplace. Why? EcoStrategy Group has compiled a list of the top 10 [...]
Feb 06 2008
I saw the first episode of the new series called “Startup Junkies” a couple of weeks ago. It’s a reality/documentary show that details the lifecycle of a startup company, in this case a company called Earth Class Mail. Two cool ideas converge here— the series itself, which for those of us addicted to entrepreneurial ideas [...]
Dec 18 2007
Many corporate purchases of cleantech products are made based on anticipated savings of some sort. But measuring the actual savings can be a challenge. So, I get excited when a cleantech product comes along that includes built-in results measurement. Ridespring is a great example. Ridespring is a service that automates and promotes corporate commute trip [...]
Oct 29 2007
In August and September of this year, full-page ads appeared in my town’s local newspaper, the Los Altos Town Crier. “Brilliant!” I thought, after glancing through the ad. The headline was targeted specifically at Los Altos and Los Altos Hills residents and contained a simple call to action: “Act Now and Save 15-20% on a [...]