Jun 01 2011
Green jobs. Green careers. What do these terms really mean, and where are the green jobs? I Googled the terms and turned up all kinds of interesting things—links to job websites, articles on the ARRA stimulus package, training programs, and job postings in renewable energy, cleantech, and sustainability. We thought it would be interesting to explore this [...]
Feb 02 2011
At the State of Green Businesss Forum today, I was inspired by the enthusiasm and accomplishments of Alexis Ringwald, currently of Serious Materials, but also a real business citizen of the world. There were two excellent riffs on the themes of recycling and reuse, by Lisa Gansky and Rupesh Shah, and more from Rupesh on [...]
Nov 02 2010
On October 28, 2010, we collaborated with the Whitman Strategy Group to present a webinar about the benefits of proactively engaging with environmental regulators. The speaker was Governor Christine Todd Whitman, president of the Whitman Strategy Group. Gov. Whitman served as Administrator of the Environmental Protection Agency from 2001-2003 and was a two-term governor of [...]
Sep 29 2010
Sabre Holdings recently commissioned a report (published in July 2010), on employee “green teams” in an attempt to understand what makes these teams effective. A lot has been written about best practices in this area but this report (“Generating Sustainable Value: Moving Beyond Green Teams to Transformation Collaboratives“) provides an excellent summary of the four [...]
Sep 27 2010
This morning, P&G announced its broad-sweeping long-term vision for sustainability. It’s refreshing to see a large, public company follow the lead of industry pioneers like privately held Interface and attempt to take a very long-term view. CEO, Bob McDonald, outlined the company’s vision to ultimately get to 100% renewable energy, zero waste, 100% recycled materials [...]
Sep 24 2010
There’s been quite a brouhaha about Halliburton’s inclusion in the DJSI, including RP Siegel’s story in Triple Pundit. This is a great example of why companies and their stakeholders should understand what these ratings systems really mean before taking them at face value. Sustainability doesn’t mean the same thing to everyone. SAM rates companies for [...]
Jun 03 2010
Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues. We can think of these along a spectrum. Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where [...]