This morning, P&G announced its broad-sweeping long-term vision for sustainability.  It’s refreshing to see a large, public company follow the lead of industry pioneers like privately held Interface and attempt to take a very long-term view.  CEO, Bob McDonald, outlined the company’s vision to ultimately get to 100% renewable energy, zero waste, 100% recycled materials [...]

Tags: businesses going green, corporate sustainability, environmental reporting, environmental sustainability, LinkedIn, Sustainability Communications, Sustainable Business

There’s been quite a brouhaha about Halliburton’s inclusion in the DJSI, including RP Siegel’s story in Triple Pundit. This is a great example of why companies and their stakeholders should understand what these ratings systems really mean before taking them at face value. Sustainability doesn’t mean the same thing to everyone. SAM rates companies for [...]

Tags: corporate sustainability, greenwashing, socially responsible investing, Sustainability Communications

Failure to Quantify Performance If you want your sustainability communications to be credible, quantify as much as possible.  This means you should try to quantify your targets as well as your performance.  How much was emitted, consumed or sent to landfill?  How much was recycled or restored?  How do you expect this to change in [...]

Tags: corporate sustainability, environmental reporting, LinkedIn, Sustainable Business