Jul
13
2010
We’ve identified the six biggest blunders companies make in communicating their environmental sustainability efforts and impacts – in other words how they “step on the hoe” in talking about how green they are. The first and most egregious of these blunders is a lack of substance to back up claims. A study conducted in April [...]
Tags: business benefits of going green, corporate sustainability, environmental reporting, Green Marketing, sustainability, Sustainability Communications, sustainability strategy, Sustainable Business
Apr
29
2010
In the U.S., corporate reporting on environmental sustainability is not yet mandatory. Despite this, a lot of successful companies make a significant effort to inform stakeholders about their environmental efforts. Some respond to questionnaires from the Carbon Disclosure Project and other socially responsible investing organizations. Others use the Global Reporting Initiative framework for reporting. Still [...]
Tags: business benefits of going green, businesses going green, corporate sustainability, environmental reporting, environmental sustainability, sustainability strategy, Sustainable Business
Feb
05
2010
At yesterday’s State of Green Business 2010 Forum presented by GreenBiz, Microsoft Chief Environmental Strategist, Rob Bernard, acknowledged that the company is working with the Carbon Disclosure Project (CDP), SAP and Accenture on a new tool. The tool, expected to go “live” in about a week, will streamline carbon reporting to the CDP and allow [...]
Tags: business benefits of going green, businesses going green, carbon reporting, corporate sustainability, environmental reporting, LinkedIn, Sustainable Business
Jan
12
2010
It’s 2010! As we leave the decade of the “oughts” behind, we wanted to take a look back at some of the trends we’ve seen emerge in sustainability. The emphasis on sustainable business has intensified during this time as the changes in our climate have left an indelible mark. Here are some of the notable [...]
Tags: business benefits of going green, businesses going green, corporate sustainability, environmental reporting, environmental sustainability, Green Marketing, green teams, LinkedIn, Sustainable Business
Sep
26
2008
Graphics processor company, nVidia, has a corporate culture that prizes employee participation in generating ideas for new products and processes. The company also places a high value on cost-consciousness. nVidia’s sustainability programs reflect these cultural norms and that is fundamental to their success. Other tacit principles that guide the nVidia “Visualize Green” program are: leveraging [...]
Tags: business benefits of going green, businesses going green, corporate sustainability, LinkedIn
Sep
07
2008
While some businesses have embraced triple bottom line thinking — in short, a focus on profits, people and planet — most have not. Most companies are driven primarily by profits or market capitalization (stock price). So, if you don’t have a triple bottom line philosophy, why should you bother thinking about the environmental sustainability of [...]
Tags: benefits of going green, business benefits of going green, businesses going green, corporate sustainability, LinkedIn
May
01
2008
The Environmental Defense Fund and buyout firm, Kohlberg, Kravis and Roberts made an interesting announcement today. Their “Green Portolio” collaboration taps into EDF’s expertise to create analytical tools to “assess and track improvements on a series of environmental metrics. These tools will enable managers to cost-effectively improve efficiency, reduce waste and address environmental impacts, such [...]
Tags: business benefits of going green, businesses going green, environmental reporting, measuring sustainability