Jun 03 2010
Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues. We can think of these along a spectrum. Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where [...]
May 29 2010
I spend a lot of time considering the ways in which companies communicate their sustainability efforts. But before communication comes data. It can be challenging for an organization to decide what environmental data to collect, and then how to analyze and convey it. Also daunting is the choice of a mechansm to collect and store the information: A spreadsheet? Collaboration tools? [...]
May 05 2010
Sustainability Communications by Bay Area Companies Those of us who live or work in the San Francisco Bay Area think of it as a progressive region, leading the nation in various aspects of environmental awareness and sustainability. Laws like Assembly Bill 32 (The Global Warming Solutions Act of 2006), Title 24 Energy Efficiency Standards, and [...]
Apr 29 2010
In the U.S., corporate reporting on environmental sustainability is not yet mandatory. Despite this, a lot of successful companies make a significant effort to inform stakeholders about their environmental efforts. Some respond to questionnaires from the Carbon Disclosure Project and other socially responsible investing organizations. Others use the Global Reporting Initiative framework for reporting. Still [...]
Feb 05 2010
At yesterday’s State of Green Business 2010 Forum presented by GreenBiz, Microsoft Chief Environmental Strategist, Rob Bernard, acknowledged that the company is working with the Carbon Disclosure Project (CDP), SAP and Accenture on a new tool. The tool, expected to go “live” in about a week, will streamline carbon reporting to the CDP and allow [...]
Jan 12 2010
It’s 2010! As we leave the decade of the “oughts” behind, we wanted to take a look back at some of the trends we’ve seen emerge in sustainability. The emphasis on sustainable business has intensified during this time as the changes in our climate have left an indelible mark. Here are some of the notable [...]
Sep 26 2008
Graphics processor company, nVidia, has a corporate culture that prizes employee participation in generating ideas for new products and processes. The company also places a high value on cost-consciousness. nVidia’s sustainability programs reflect these cultural norms and that is fundamental to their success. Other tacit principles that guide the nVidia “Visualize Green” program are: leveraging [...]