The majority of new products fail. Statistics on the exact percentage that fail may be a matter of some debate. Still, most product innovators and academics would agree that more than half of new products fail to meet their financial goals in the marketplace. Why? EcoStrategy Group has compiled a list of the top 10 [...]

Tags: clean technology, clean technology marketing strategy, clean technology sales, LinkedIn

The term “value proposition” is widely used by businesspeople, entrepreneurs, investors, marketers and salespeople. But I find that, as with much marketing lingo, there is often confusion about its meaning. What is a value proposition? Why do you need one? How do you construct a good one? A value proposition is a brief statement that [...]

Tags: clean technology marketing strategy, go to market strategy, Green Marketing, positioning