The majority of new products fail. Statistics on the exact percentage that fail may be a matter of some debate. Still, most product innovators and academics would agree that more than half of new products fail to meet their financial goals in the marketplace. Why? EcoStrategy Group has compiled a list of the top 10 [...]

Tags: clean technology, clean technology marketing strategy, clean technology sales, LinkedIn

If you are an entrepreneur, executive, investor or service provider involved in the cleantech industry, this blog will be of interest to you. We define cleantech as technology that enables or facilitates efficient use, re-use, recycling or conservation of natural resources. The authors of the blog, Kathleen Gilligan and Karen “KJ” Janowski, have lived and [...]

Tags: clean technology sales, go to market strategy, marketing clean technology