KJ’s recent post on ROI suggests that one way for Cleantech vendors to move beyond a straight ROI pitch is to sell higher in the organization where other factors can affect the decision process. After reading her post, I started thinking about what selling higher entails. It’s absolutely true that the needs, and the ability [...]

Tags: businesses going green, cleantech sales & marketing, Green Marketing

Why is an “elevator” pitch so important? And why is it so difficult? And how does it differ from the value proposition that KJ described in her last post? Our elevator pitch is important because it is the likely to be the first introduction a prospective customer or investor has to our company, and it’s [...]

Tags: cleantech sales & marketing, sales pitch