Archive for the tag 'how going green saves money'

May 30 2008

Getting paid to eat the low-hanging fruit of conservation – Part 2

Amory Lovins, Rocky Mountain Institute founder and conservation guru, frequently comments about the low-hanging fruit available to companies through conservation. He says there’s so much of it that it “is mushing up around our ankles and spilling in over the tops of our waders while the tree pelts our heads with more fruit.” of this [...]

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Mar 28 2008

Getting paid to eat the low-hanging fruit of conservation Part 1

Energy-efficiency guru, Amory Lovins of the Rocky Mountain Institute, is famous for talking about the low-hanging fruit available to companies through energy efficiency. He contends that there’s so much low-hanging fruit that it “is mushing up around our ankles and spilling in over the tops of our waders while the tree pelts our heads with [...]

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Feb 06 2008

A Greener Shade of Mail

I saw the first episode of the new series called “Startup Junkies” a couple of weeks ago. It’s a reality/documentary show that details the lifecycle of a startup company, in this case a company called Earth Class Mail. Two cool ideas converge here— the series itself, which for those of us addicted to entrepreneurial ideas [...]

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Jan 10 2008

Talking about Carbon Offsets with Terrapass

KJ and I recently had the opportunity to chat with Erik Blachford, the CEO of Terrapass. I think Terrapass is a fascinating business, in part, because it’s a for-profit enterprise, with a goal of being self-sustaining, rather than relying on donations. It’s a carbon-offset company, whose core value is helping people who want to take [...]

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Nov 13 2007

Live by the ROI, Die by the ROI

Published by Karen "KJ" Janowski under Selling Tips

Many clean technology vendors rely on return on investment (ROI) calculations to justify a sale. The idea is that customer makes an upfront investment and that investment (plus some) is paid back over a period of time. Many vendors will work with prospects to collect data and develop a set of assumptions about costs and [...]

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