In our consulting practice, we define a company’s market traction by its ability to get paying customers who love their product and recommend it to others. Arriving at this place means a company has done a lot of things right: They’ve defined their target market clearly and identified their ideal customer, thus providing a focal [...]

Tags: clean technology, LinkedIn, marketing, marketing strategy, positioning, sales

Now we really get into the “art vs science” —but don’t believe this for a minute. Forecasting is one area where math applied does give you some real data to match against the revenue plan. First, put a scoring system in place so that every possible deal has an objective frame. Match it to your [...]

Tags: business benefits of going green, clean technology, forecasting, Green Marketing, sales