Jul 13 2010
We’ve identified the six biggest blunders companies make in communicating their environmental sustainability efforts and impacts – in other words how they “step on the hoe” in talking about how green they are. The first and most egregious of these blunders is a lack of substance to back up claims. A study conducted in April [...]
Jun 03 2010
Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues. We can think of these along a spectrum. Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where [...]
May 29 2010
I spend a lot of time considering the ways in which companies communicate their sustainability efforts. But before communication comes data. It can be challenging for an organization to decide what environmental data to collect, and then how to analyze and convey it. Also daunting is the choice of a mechansm to collect and store the information: A spreadsheet? Collaboration tools? [...]
May 17 2010
SAP has just released its 2009 sustainability report, and it’s a game changer. This is more than a report. It’s an interactive, experiential site with great visual appeal, and a number of innovative ways of expressing sustainability information. The “materiality matrix” shows sustainability issues analyzed by the impact on SAP’s business and by the importance to stakeholders. Community feedback [...]
May 05 2010
Sustainability Communications by Bay Area Companies Those of us who live or work in the San Francisco Bay Area think of it as a progressive region, leading the nation in various aspects of environmental awareness and sustainability. Laws like Assembly Bill 32 (The Global Warming Solutions Act of 2006), Title 24 Energy Efficiency Standards, and [...]
Apr 29 2010
In the U.S., corporate reporting on environmental sustainability is not yet mandatory. Despite this, a lot of successful companies make a significant effort to inform stakeholders about their environmental efforts. Some respond to questionnaires from the Carbon Disclosure Project and other socially responsible investing organizations. Others use the Global Reporting Initiative framework for reporting. Still [...]
Apr 15 2010
Here’s a great little animation defining sustainability. From RealEyes Sustainability Ltd. in Dublin, Ireland.